(Upadhyay, n.d.)
Media production process
(Erika Gallery, n.d.)
Production processes across media industries have developed to reflect the needs of practitioners. Audience engagement, consumption and reception, and the requirement to work under constraints including time, budget and skills, are all central to the media production process. The process identifies discrete stages that provide the framework for a media production applicable to all media forms. The stages of the process should not be seen as static or linear; rather, they are iterative and interrelated. Underpinning the media production process is ongoing analysis, reflection and evaluation requiring critical, creative and reflective thinking.1: Development
Development involves exploring the ideas, intentions, narrative and audience of a production. In this stage, media practitioners may research other media products, analysing codes and conventions, narrative, genre or style and may consider the societal context of a product. Media practitioners may investigate equipment, materials and technologies in a range of media forms relevant to their audience and intention. They may perform experiments using materials, equipment and technologies to develop their skills.
3: Production
Production is when a product is captured or recorded. Production may be a collaborative process involving a number of people with specific roles or it may be an individual process. Reflection and evaluation of the production can occur through written documentation, oral feedback and visual feedback.
5: distribution
The product is delivered to the specified audience in a planned context and location. At this point, the creator and/or participants will seek feedback for future productions based on audience response and personal reflection.
ALL - (VCAA, 2023) Study Design
(Adapted from Caudullo and Kelly, 2020)
During post-production, the production is refined and resolved, considering the intention, audience and planned narrative. Codes and conventions are used to resolve ideas and engage audiences. Specific equipment and technologies are used in editing. Feedback is sought and the creator and participant will reflect upon the product and its relationship to the specified audience and intent.
Production Elements: Heinemann Media
2: pre-production
(Dunscombe et al., 2023, as cited in Caudullo and Kelly, 2020)
Pre-production planning considers the concept, audience, intention, narrative and context of a media product. Pre-production involves planning a narrative, including how it will engage, be consumed and read by an audience. Media codes and conventions, genre and style are considered in the construction of the narrative. Documentation and planning may take visual and written forms, such as production notes or storyboards. Media practitioners may undertake technical tests and experiments prior to production, reflecting on their success or failure. Equipment, technologies and materials to be used in the production are documented. Media practitioners plan how the product will be distributed to an audience and the context in which it will be consumed.
4: post-Production
Production Organisation document
(Branston and Stafford, 2010, as cited in Caudullo and Kelly, 2020)
References:
Caudullo, E. & Kelly, M. (2020). The Media Student's Book. Art Design Education VCE. https://artdesigneducation.wixsite.com/vcestudies/copy-of-unit-2-outcome-2-2
Flat Icon. (n.d.). Film Camera free icon. https://www.flaticon.com/free-icon/film-camera_8014040
Upadhyay, A. (n.d.). Media Production. Unsplash. https://unsplash.com/@iaman_upadhyay
Vecteezy. (n.d.). Open Book School Supply Icon Free PNG. https://www.vecteezy.com/png/23221041-open-book-school-supply-icon
Victorian Curriculum and Assessment Authority (VCAA). (2023). Media Study Design. [Report]. Victorian State Government. https://www.vcaa.vic.edu.au/curriculum/vce/vce-study-designs/Media/Pages/Index.aspx