Astrala Film Branding
The brief.
For this project, it was asked that a new film concept was created following the codes and conventions of the sci-fi film genre. The project required that a visual poster design and branding elements were developed for the promotion of the film. It also required that merchandising was created to further support the funding and notoriety of the film’s release.
The solution.
The outcome for this project was the development of design and branding components for the release of the sci-fi film ‘Astrala’. The posters feature the conventional sci-fi contrast of dark blue and neon-style colours, with graphical visuals outlining the classical narrative of a space intrusion. The project graphics have been used to distribute the film’s branding throughout social media platforms and public spaces/billboards, creating awareness for the film’s release. Merchandise such as tote bags and T-shirts have also been developed to support the films initial funding.
