NRG health drink
The brief.
For this brief, it was required that a new innovative ‘health drink’ was developed that could provide a solution to the spread of health misinformation. It was outlined that the health drink should highlight key health attributes, and it required that the product materials are environmentally friendly.
The solution.
The outcome resulted in the development of a new health drink named ‘NRG’ that provides a clear and understandable way to identify nutrition and health benefits. The drink features an upfront ‘easy nutrition label’ that identifies the three most questioned nutritional features, a recognisable, colourful, and inviting design, as well as a featured barcode that leads to the NRG app where you can view all health and general information about the product. The bottle is made from water-soluble materials so it can be broken down into the earth, making it environmentally friendly.
