Zealous
The brief.
For this project, it was required that a high-end recipe book was developed that conveys the luxurious qualities of cooking. It was specified that the cookbook should appeal to an upper/middle-class audience who enjoy fine dining, and it required a minimalistic and modern design to cater to this demographic.
The solution.
The outcome resulted in the development of a cookbook named ‘Zealous’ which targets upper/middle-class food enthusiasts. The cookbook features a sleek and minimal design, displaying various pasta recipes accompanied by professional and elegantly styled kitchen photography. Zealous is made to bring the fine-dining experience to the home.
