Geelong Law Association
Brief.
The GLA (Geelong Law Association) is an association for legal practitioners, law students and others associated with law in the Greater Geelong region. The association exists to support its member practitioners and students in everyday practice and study, as well as promoting the ethics of the legal profession amongst its members and the community. The GLA required a modern and professional re-branding that is inviting, while also reflecting the professional status of the association. They requested that the design should be simple, possibly incorporating a feature or landmark of Geelong.
The solution.
What was created is a logo that represents the strong Ionic pillars that support the historic Geelong Town Hall, incorporating bold and royal colours that reflect the association’s strong professional background. The rebranding was then applied to new deliverables including stationery, a website and social media representation so the GLA can represent their new look through all platforms. A style guide was created for the organisation to follow so they can confidently introduce their new branding into the community and world of law.
